Venn Diagram

Visual tool to help students organize complex information in a visual way. The Venn diagram comes from a branch of mathematics called a set theory. John Venn developed them in 1891 to show the relationship between sets. The information is normally presented in linear text and students make the diagram to organize the information. It makes it easier when there is a lot of information, because with linear text it is not as easy to see the relationship.The Venn diagram is an important tool for dents because it is another way for them to problem solve in life. If you are presented with a lot of information that is confusing you can use the Venn diagram to organize the information and once you have the information it is easy for you to see it all laid out before you. This diagram is something that also helps students who are more of a visual learner. If you are able to put all of the information out in a diagram and then you are able to not only see all of the information, you are able to have it all organized in a diagram and right here for you to see.This method is helpful for all students, even those who are not visual learners. With the Venn diagram you are also able to see how the information relates to each other, as well as where the information does not relate. Have always found the Venn diagram an easy method of learning for lots of information. An example would be if you had a list of students who were good in math, a list of students who are good in English and then a group of students who are good in science and along with that list you have a sit of students who are good in all three subjects.

An Indian Muslim Wife Essay

Religion plays an important part in family and society in most of the Muslim societies. Muslims and Christians are spread throughout the world and the puritanical Christian and Muslim wife based in the concepts of scriptures of both religions may be a part of the books only [Rashid, 2007]. Cultural influences, economic conditions and varying influence of religion in the society means that a Muslim wife of one society is not subject to the same kind cultural practices throughout the world. An Afghan or a Saudi Arabian woman is more likely to follow the local religious practices of modesty and veils, while most Muslim women in India only have to observe a modest dress code. The very traditional families or families of religious scholars may still observe the hijab, a dress similar to that worn by Catholic nuns [Women, Islam & Hijab, 2007]. For the information given here, I contacted a few of Indian women in my locality and they happened to be of Muslim religion and agreed to share their knowledge and experiences with me [Indian Muslim Wife, 2007]. The first thing one hears in these conversations is that ‘there is no such thing as a typical Indian Muslim or Hindu Wife’. The society in many of the developing countries has vast difference between the rich and the poor, and there is also a fast developing middle class. The very rich have become largely anglicized and the English medium public education under the Cambridge/Oxford based schooling system has given them the perception of family life very similar to that of a European or American family. A few characteristics common to all Indian Muslim families are importance of family life, providing protective environment for the children, fidelity in marriage and finding spouse of Muslim faith. The Muslim wife of a rich Indian family is well provided for. She is normally well educated and even if she is not involved in her own career or business, she has to accompany her husband to social parties; she does not drink even if the Muslim husband has given up practicing the prohibition imposed by religion. A Muslim Indian wife is expected to be faithful to her husband. The pressure of the society is such that even if men were to astray, the wife risks the risk of being ostracized if she indulges in any such activities. Indian Muslim families normally have to live in an extended family. Looking after the parents is responsibility of the male children of the family. It is almost given that she any Muslim woman will have her in-laws living in the same house. Depending on their nature, it may be blessing to share a house with in-laws as a number of women can go out more freely to pursue their career or to attend the social functions while the elder members of the family can look after the children. Most rich Indian Muslim women can hire servants and only have to supervise the household responsibilities. The middle class Muslim Indian wife has many more problems. The man is the breadwinner and the woman looks after the house, brings up the children, looks after the in-laws if they are old and infirm and makes ends meet in relatively moderate income. The Indian middle class society is rather conservative and the religious restriction placed on Muslim middle class women due to conservatism restricts the freedom of movement, ability to work, choice of professions for women in the middle class Muslim families is also limited. The traditional families prefer to keep the women at home or if they have to work professions such as teaching, medicine and assisting family members in their business are preferred. The poor Indian Muslim wife probably suffers the most. They are married off at an early age by marriages arranged by their parents. Low income of the family means that Indian Muslim wife from a poor family has to work hard often in poor paid jobs as domestic servant or on farms. The full day work, however does not reduce her responsibilities at home as she has to do all the household work, cooking cleaning, looking after the husband and children and in laws too. The poverty-stricken family has to stay in huts or semi constructed houses in shantytowns and suffers all the problems of poverty. The Muslim Indian women are brought up in traditional ways and given Islamic as well as normal education. Divorce rates among Muslims are very low. This may also be a result of the problems in the society. Divorce carries some stigma, the women are allowed to re-marry and the young divorcees normally do. The pressures on families are economic, social and emotional. Break-up of family deprives the woman of financial support, women if they do not re-marry are not free to socialize or date as openly as in Europe/America.

How is sociology important in your family Essay

John J. Macionis explains the importance of sociology in family in the thirteenth chapter, ‘Family and Religion’ of his book ‘Society, The Basics’. When the analysis is done on micro-level we learn that individuals get formed up and learn a lot through the experience of family life. Members of the family especially children build emotional bonds, become intimate with one another and above all are taught about their culture and values. Family gives an ideal picture of marriage and it is seen that matured individuals in United States find great pleasure in upbringing their own children. The structural functional approach of importance of family for society at macro level according to Macionis is, The family performs vital tasks, including socializing the young and providing emotional and functional support for members. The family helps regulate sexual activity. The social conflict approach is, The family perpetuates social inequality by handing down wealth from one generation to the next. The family supports patriarchy as well as racial and ethnic inequality. The symbolic interaction approach is, The reality of family life is constructed by members in their interaction. Courtship typically brings together people who offer the same level of advantages. (Society, The Basics, Chapter Thirteen, Family and Religion, Page- 24) Macionis explains how is sociology important to your family and family is also equally important to the society. In fact, describing the basic concepts of the family, Macionis explains that Family- a social institution found in all societies that unites people in cooperative groups to oversee the bearing and raising of children. (Society, The Basics, Chapter Thirteen, Family and Religion, Page- 2) As there have been development and changes in the society, family structure as well as cultural norms have also changed and modified. There have been both pros and cons of the development and they need to be understood in order to prevent the dark effects of progress on society and families as well. The family performs a lot of duties, which includes mainly of providing material and emotional security to its members and socialization. Due to increase in divorce rates and broken families these duties are not completely performed. Society depends upon families in many aspects and family on the other hand plays a role in social classification based on values and ethics. Macionis writes that every marriage consists of two dissimilar relationships in which one is that of men and the other of women. The expectations and anticipations of both the genders are different but marriage stays on the pillars of mutual understanding. People’s thinking have changed regarding having babies through new technologies of reproduction which help reduce the rate of birth defects and also help those couples have their own children who suffer with some deficiency or so. There has been stress on the importance of religion on society and individuals and history depicts that there have been many social reform movements that have been promoted due to religiosity. It is believed that outbreak of industrial revolution was because of religious principles and doctrine of Calvinism. There have been lots of problems and transitions in family life because history portrays women as property of men and domestic violence as a private concern and these concepts are changing with time. These are the points of discussion and detailed information found in this chapter, ‘Family and Religion’ from the book, ‘Society, The Basics’ by Macionis that I appreciate and like the most.

Breast cancer Assignment Example | Topics and Well Written Essays - 750 words - 1

Breast cancer - Assignment Example The researchers observed the mutation 185delAG in 0.9% of Ashkenazim 95% limit in confidence was between 0.4%- 1.8% and there was none in the reference samples. The results led to the determination of the above number (Saunders 14). After a gene test, people are more aware of their fates thus they will tend to protect themselves more. As it is said â€Å"it is better to protection than to cure† in the cases of cancer many will prefer to protect themselves from the causative rather than wait so as to treat the defect later (Halyard 8). Ethically the Jews observed this testing genetic discrimination, there have been a long debate over the issue whereby many Jews think that this is wrong. Religiously Jews thinks that this is wrong genetic testing to them occurs as a mockery to the natural science of God, they believe that no one should tamper with the genetic makeup of a person (Saunders 15). It assists in the pre-symptomatic testing for the developing Huntington’s disease and adult-onset cancers prediction. It also aids in the estimation of the risk in developing Alzheimer’s disease and the adult-onset cancers (Saunders 16). The risk associated is normally associated both emotionally, financially or socially based on the results of the test. People will tend to be angry, anxious, guilty or depressed about their results (Saunders 17). The negative impact associated with genetic testing has lead to the recognition that is increasing. In some instances, genetic testing will lead to tension within family members because the results might reveal a family’s information on another individual related to the one been tested (Halyard 15). Mutation of BRCA2 and other genes might also lead to an inherited cancer of the breast. These genes include, the ATM which repairs damaged DNA, TP53 which aids in the production of a protein known as p53, CHEK2, PTEN, CDH1 and STK11 (Halyard 17). According to research done by scientists and doctors, the Jewish men tend to be

CRJ311 Week 1 assignment Essay Example | Topics and Well Written Essays - 750 words

CRJ311 Week 1 assignment - Essay Example As the technology becomes more sophisticated throughout the society, the public has developed higher expectation on forensic technology capabilities. Greater public knowledge on forensic science has led to increasing the demand for forensic evidence in several police investigations thus inflating the workload for crime laboratories (Schweitzer & Saks, 2007). To my opinion I believe that the CSI effect is a legitimate concern because it influence the perception of the public and the legal team on the type of investigations carried. In essence, several aspects of crime shows have been criticised to be unrealistic. For example, the show characters not only get involved in the process of crime scene investigation but they also engage in conducting raids, pursuit, arrest and interrogating of the suspects and solving cases. Not all these responsibilities are for the forensic scientist, but they fall under the docket of uniformed officers and detectives. Moreover, if crime scene investigators process a crime scene it will not be appropriate get involved in the examination and testing of the collected evidence from the scene, as it would compromise the impartiality of the scientific evidence gathered. In addition, real investigation of the fingerprints and DNA data is occasionally unobtainable, and if they are available, it takes several weeks to process. Whereas the television crime scene laboratories usually get and process them within few hours thus making the whole show unrealistic (Tyler, 2006). Several researchers in forensic science have always described the shows as â€Å"high-tech magic† because the results that they give are instantaneous and accurate unlike in the real investigation. A forensic scientist Mauriello Thomas stated that 40% of the scientific techniques depicted in the shows do not exist. Moreover, the use of unrealistic techniques in

Global youth culture Essay Example | Topics and Well Written Essays - 500 words

Global youth culture - Essay Example These transnational corporations provide for a uniform ground and uniform commodities which the youth across the global divide can consume and share uniformly through media. Known for its historic architecture, Cincinnati is impacted by and impacts on global youth culture. The city of Cincinnati has sports teams that are identified by and supported by other youth from other nations. Cincinnati, for instance, is home to the oldest franchise in Major League Baseball in the Cincinnati Reds. The City is also home to the Cincinnati Bengals, a National Football League Franchise. Youths from other regions identify with sportsmen and women on these teams to which they may derive an identity or idea from. Youths may sport the sporting jerseys from these Cincinnati teams. The same can also be said of youths from Cincinnati who may identify with other sports teams and sporting heroes that may come from other regions. Through platforms provided by ICT technology, youths from Cincinnati can learn and follow their ideas and tastes. Cincinnati also hosts ‘taste of Cincinnati’, which represents the longest culinary arts festival in the US. This event is held annually in Downtown Cincinnati and attracts crowds of approximately 500,000 annually. The event showcases culinary delicacies from fine restaurants within the city while also highlighting local music talent. Through the event, the city gets to share its food culture with visitors from other regions of the country and the globe and may impact on their food preferences.

Books Essay Example | Topics and Well Written Essays - 250 words

Books - Essay Example Books define the character of the child. Research indicates that children who were introduced to reading at tender age are well mannered because books use different characters to define the implications of being ill mannered (Whitehead 38). During adolescent age, books are very important in informing the child about all changes that may occur during this period. Many children tend to be influenced by the peer pressure but books have been cited as one source of information on how such children can control their changes and feelings. This helps them to define their character and enable them to control the changes (Whitehead 18). In addition books helps the group spend their time wisely an aspect that prevents the group avoid vices such as drug abuse and early pregnancies. This ensures that they are able to achieve their dream careers. Morrow, Lesley M, Elizabeth Freitag, Linda B. Gambrell, and Lesley M. Morrow. Using Childrens Literature in Preschool to Develop Comprehension: Understanding and Enjoying Books. Newark, Del: International Reading Association,  2009.

Cold War and US Intervention in Latin America Essay

Cold War and US Intervention in Latin America - Essay Example The latter created an Eastern Bloc of countries, annexing them and designating them as Satellite countries. It was in fact these countries which later formulated the Warsaw Pact. United States, on the other hand adopted a policy of "containment" of communism, forming alliances with several countries, and eventually signing the North Atlantic Treaty Organization. (LaFeber) Communism was gaining rapid popularity immediately after the World War II. To check the spread of Communism, the then US President Harry S Truman, laid down a set of principles pertaining to the US foreign policy, which indirectly authorized the policy of containment of communism. Under the policies of this doctrine, the US intervened in the Civil War of Greece, in an attempt to prevent Greece's falling to the Soviet Union. This intervention was followed by many similar ones to overthrow communist forces. The first of these interventions came in 1954 in the form of Guatemalan coup d'tat, when the United States' Central Intelligence Agency (CIA) organised a military intervention to overthrow Jacobo Arbenz Guzmn, the democratically-elected President of Guatemala. The United States speculated Soviet influence and declared that the policies of the Arbenz government were Communist in nature. This operation lasted for nearly 10 years, during which an army of over 400 fighters was trained to fight against the national forces of Guatemalan. This, coupled with the economic and political sanctions levied by the US, achieved its end when Arbenz officially resigned. The most historical of these interventions was the US response to the Cuban Revolution, which bought the world on the verge of a nuclear war. Tensions grew between the two countries when Cuba became a member of the Non Alignment Movement. The US imposed trade restrictions on Cuba, soon after it implemented some nationalizations. When all trade exchange between US and Cuba ceased in October 1960, Cuba turned to Soviet Union for assistance. This triggered an intense backlash from the US, which launched a full fledged policy of destabilising the Cuban government. This policy incorporated political, economic and military action, including the famous Bay of Pigs Invasion to overpower Fidel Castro's administration. This was followed by a military coup in Brazil in 1964 to overthrow Joo Goulart in 1964, and a similar regime in Dominican Republic in 1965. Besides these, the US also tried to contain Communist influence in Argentina, Ecuador, Honduras, and Peru. Influence of the Civil Rights Movement on the New Left The American Civil Rights Movement, which roughly extended from the 1945 to 1970is one of the most celebrated movements in the history of mankind. It primarily dealt with the African Americans' demand for equality, but along its course, it encompassed several other issues dealing with the basic civil rights. As a matter of fact, it merged with different social movements like the Second Wave of Feminism, the Anti Vietnam war protests, the growing Hippie culture etc. thus, it influenced and in turn was itself influenced by many other movements. The New Left emerged in the United States in the 1960's. It comprised of a group of young liberal, sometimes even radical college students of the US, who adopted a new form of political ideology called the social activism.

Organ Donation in USA Essay Example | Topics and Well Written Essays - 1500 words

Organ Donation in USA - Essay Example Advanced countries have managed to create a balance between deceased and living organ donation while developing countries are accused of practices such as transplant tourism and organ commercialization leading to ineffective organ transplant practices. As such, the paper proposes tax policy implementation in order to address the issues facing the organ transplant practice in an effective manner globally. As replacement human kidneys was initialized in more than the past six decades, particularly the introduction of deceased-donation systems in the U.S. the Western model associated with organ donation is heavily linked to unpaid giving. This form of donation takes place due to altruistic reasons. This means that the donor of an organ does not do so to realize material gain. Since organ transplantation has spread to different parts of the world, the unpaid donation model has not followed the different social, medical, and legal settings. Nevertheless, in the past 25 years, professional and intergovernmental organizations have come forth to make organ donation a global ethical norm. Since this practice remains tenuous, the gains made to safeguard the interests of susceptible, desperate organ sellers from exploitation may be lost easily (Capron, 2014). Presently, organ transplantation is carried in more than 100 countries globally, although the rate at which it is carried out varies tremendously. In 2011, for instance, approximately 112,631 organ transplants were reported worldwide, an 11.6 percent from 2008, after the adoption of the Istanbul declaration targeting transplant tourism and organ transplant. Deceased organ replacement grew by more than 5.5 percent annually during this period. As such, World Health Organization (WHO) proposed that the organ transplantation practice should be implemented to its utmost therapeutic potential. Here, living donors are essential, particularly if they are legally,

The Epitome of the 21st Century American Family Essay

The Epitome of the 21st Century American Family - Essay Example The visit to the lake is an annual family ritual and in White’s comparison of his visit as a child as compared to visiting it with his son, he illustrates how the family tradition continues, with many of the same elements recurring. For instance, as a child, he used to â€Å"dress softly as not to wake the others and sneak out into the sweet outdoors and start out in the Canoe† (White 198) and he finds his son doing the same thing, hearing â€Å"the boy sneak quietly out and go off along the shore in a boat.† (White 198). The lake culture is a representation of the family culture, especially when a thunderstorm occurs and the campers run out to swim in the rain, their â€Å"bright cries perpetuating the deathless joke about how they were getting simply drenched †¦..and the joke about getting drenched linking the generations in a strong, indestructible chain.† (White, 202). White thus views the family as a continuing unit, he views himself repeatedly in his own father’s role as he walks and goes fishing with his son, and he reflects upon his son will one day take over his own role at the lake, becoming the father who bring his son for a visit to the lake. White represents the family and its bonds through the symbol of the annual visit to the lake. There are common practices that occur through the years, for instance the camper with the soap at the lake side, or the fly that settles on the fishing rod, or the practice of getting drenched in the rain. These symbolize the enduring nature of the family, some things will never change. The author also uses the lake as the background against which he examines the changes that are being brought about by technology. For instance, families drive up to the lake in their cars rather than in their wagons and the unpacking is completed in a matter of minutes without the fuss that would

Realism cannot challenge the received wisdom of the public, since Essay

Realism cannot challenge the received wisdom of the public, since spectators see nothing but their own flickering ideologies in - Essay Example In everyday life, people tend to interpret the images they see as per their own understanding of them, that may or may not be rational. Irrespective of whatever the reality is, people see nothing more than their individualistic beliefs and ideologies in all what is displayed on the screen as rightly depicted by Robert Stam. This paper aims at analyzing this conception. Ideology influenced interpretation of images: Images are all around us. They include both images that are made by us and reflect our perception and others, which are made by others and are displayed commercially as art for us to perceive. Image, as the name indicates, is a representation of some other entity. Thus, images stand for other things so as to reflect their intrinsic traits, without them having to appear before the public. This is same as the concept of symbolization, which forms a fundamental part of intercommunication between two or more individuals. Symbols let us communicate with one another in our daily lives. Thus, we can exchange concepts and the idea of an individual protrudes in the minds of all members of the society, though its acknowledgement varies from individual to individual. Symbols or images represent humanistic ideologies in the virtual world and act like delegates. In daily language, the word â€Å"I† is used to symbolize the self of all the individuals that communicate with one another. Likewise, one individual’s body-image in a picture symbolizes that individual not only for others but also for his/her own self. Ideology lays basis for the way people understand the world in which they live and their perception of the ideal life in the world (Christensen). Ideology surfaces as a result of its link with the communicative processes. â€Å"Ideology involves the reproduction of the existing relations of production (those activities by which a society guarantees its own survival)† (Ideology And The Image). Ideology serves as a restriction that tends to control people and limit them to specific places within the exchange and communicative processes. Ideology gains its definition from the way the collection of social relations is exchanged among the individuals. A society portrays its impression upon the whole world through the ideologies. Societies get acknowledged in the world through their images that are influenced by the underlying ideologies. The way ideologies represent us in the social circle limit our actions and behaviors. People’s actions have to necessarily comply with their ideologies so that there remains a consistency of views and impressions, and they are dealt with by the society accordingly. Ideologies limit the movement of people within certain limits both physically and mentally. Our social actions are depicted by the limited spaces that are defined by our ideologies to move in. Ideology allows people to form the basis of their beliefs and perceptions on them. We visualize images and interpret them as p er our own perception. The interconnection of image and ideology also lays basis for the relationship of consciousness and social existence. In the society that we live, every individual holds his/her own opinion that is significantly unique and different from the opinions of other people. This is evident from the large volume of debates on every subject that we happen to hear in our daily life. Every matter is so debatable that people do not easily approve legislation

Love, Death and Fascist Iconography Essay Example for Free

Love, Death and Fascist Iconography Essay To the fascist artist, his or her own art is merely a vessel that encapsulates his or her own socially-motivated beliefs. The works of Yukio Mishima and Leni Riefenstahl, for instance, embody the essence of their individual nationalities at the height of their individual careers—nationalities that might transcend origin and geography, yet extol   culture, tradition, ritual and society.   Mishima and Riefenstahl exhibit incredible parallelism in their works. Mishima, in his short story Patriotism, describe the human form with such detail and meticulousness reminiscent of Riefenstahl’s style in her 1930’s films. Much like Riefenstahl’s The Last of the Nuba, the naked body is depicted as a means of fascist iconography—the body, perfect and pure in its own way, merges with a bigger community of bodies of like characteristics (Evans 31). Susan Sontag’s treatise on the works of Riefenstahl, Fascinating Fascism, breaks down the latter’s appreciation and fascination of the strong and beautiful Nuba figure as examples of Nazi ideology corresponding to the idea of aesthetics for fascists. Sontag writes, â€Å"Riefenstahl’s portrait of them evokes some of the larger themes of Nazi ideology: the contrast between the clean and the impure, the incorruptible and the defiled, the physical and the mental, the joyful and the critical (par. 27).† This description is echoed in Mishima’s Patriotism, when the lead character Takeyama decides to commit seppuku—ritual suicide by disembowelment—as an act of redemption from the dishonor incurred when his comrades formed alliances with the mutineers.   Mishima’s imagery of Takeyama and his wife Reiko’s preparations for the ritual, as well as the metaphors he uses in describing the couple’s physical forms conveys a fascination for perfection and beauty a la Riefenstahl—remarkable symbols of fascist iconography, as Sontag would consider. In its own effect, Takeyama, Reiko and the Nuba become examples of the â€Å"master race†, where everyone is beautiful, strong, and does not age (Trimborn McCown 256). Mishima and Riefenstahl’s works are also parallel in such that their depictions of death are detailed, beautiful and almost enthralling.     In Patriotism, death in is portrayed as a reward, a happy and celebrated ceremony that requires the utmost preparation. In the Nuba culture, death is a central event, along with fighting. In the Japanese culture, as evidenced by Mishima’s paramount detail in describing Takeyama’s death, death is a way for one to demonstrate his or her enduring loyalty and nationalism to the Imperial system. Death in both Mishima and Riefenstahl’s works surpass life’s merriest events—birth, marriage, love—at times besting even life itself. Mishima writes, â€Å"All around, vastly and untidily, stretched the country for which he grieved. He was to give his life for it. But would that great country, which he was prepared to remonstrate to the extent of destroying himself take the slightest heed of his death? He did not know; and not matter (par. 63).† Takeyama’s examination of self not only mirrors the authors suggestions of his own death wish, it also echoes the sentiments of those under the spell of a fascist ideology—their so-called patriotism—that converts their idea of nationhood as something not only territorial, but equally and incredibly spiritual. The young lieutenant and his bride chose their own death by seppuku, which may be seen as either an honorable and extremely devout approach, or as a self-destructive and deadly consequence of their fanaticism. Mishima unintentionally diverts the reader’s attention from this concept with his alluring illustrations of fascist ideals and concepts, again reminiscent of Riefenstahl’s imagery in her Nazi films. Sontag would consider it an absolute expression of fascist art, in the sense that it â€Å"glorifies surrender, exalts mindlessness, and glamorizes death (par. 36).† Above everything, Mishima verifies in his work and own life the burden that comes with the duty to abide by cultural tradition—duty can be all in one beautiful or ugly, life or death. Works Cited Evans, Mark. Movement Training for the Modern Actor. London, UK: Taylor and Francis,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2008. Mishima, Yushio. â€Å"Patriotism.† Trans. Geoffrey W. Sargent. Mutantfrog Travelogue. 27   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   June 2009. http://www.mutantfrog.com/patriotism-by-yukio-mishima/ Sontag, Susan. â€Å"Fascinating Fascism. â€Å" University of California Santa Barbara. 27 June 2009.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.history.ucsb.edu/faculty/marcuse/classes/33d/33dTexts/SontagFascinFas  Ã‚  Ã‚   cism75.htm Trimborn, Jurgen McCown, Edna. Leni Riefenstahl: A Life. New York: MacMillan, 2007.

Strategic Alliances in Supply Chain Management

Strategic Alliances in Supply Chain Management Strategic alliance or partnership is solely depended on trust, faith relationship between simultaneous stages in Supply Chain. This increases ability and dependability of various stages involved in the supply chain. As strategic alliances can be between two or more organisations so each stage should be managed by welfare of the others and should not change or use that stages for own advantage without consideration of the organisation involved. This alliance is kept formal in relationship between two or more organisation to achieve some beneficial goals through business by supply chain. Here organisations also work on their desired needs. Some of the Strategic alliance resources are: Products Distribution channels Manufacturing capability Project funding Capital equipment Knowledge Expertise or intellectual property This alliance is actually a collaboration of firms to work together to form a greater effect than before. There are some reasons which can improve the performance which are : Decision making is done by the consideration of other party. Easy coordination between the parties by their managers with the trust. This result in better operational implementation and scheme valuation. It will lead to redundancy due increase in supply chain productivity. This ensures proper sharing of sales and production information, hence helping in coordinate production and distribution decisions. Above diagram shows the model of forming strategic alliances. Here operating strategy is divided into three structures: Industrial Organizational Government Building strategic alliance and its trust Building these types of alliances is totally dependent on Managers of the organization. Mostly this is done by sharing clean information trusted by every results matching with supply and demand throughout the supply chain processes and lower cost. Here it shows that better relationship helps to lower the cost between the supply chain stages. Example: As far as trust over here is concerned a supplier can avoid forecasting about information received for the retailer. Similarly the retailer can lessen the receiving effort by decreasing counting and inspections on the trust of the suppliers quality and delivery. This ensures better coordination between supplier and retailer. Wal-Mart and PG have been trying to build a strategic alliance that will help for better coordination and actions can be mutually beneficial. A typical strategic alliance formation consists of some steps which are: Strategy Development: development involves feasibility of alliance, objectives and goals, decisions, focus on critical issues, technology and people with their challenges and resources. Partner Assessment: In this assessment partners strength, potential, developing managing styles, preparing criteria for partner selection and understanding their motives for joining alliances. Contract Negotiation: It is the development of realistic objectives among the group and forming the high calibre or developing synergy. Consideration on security of information, termination clauses, and penalties for poor performance is formulated. Alliance Operation: it is linking of budgets and resources to fulfil the strategic priorities, measuring the performance etc. Alliance Termination: It is the winding down of partnership due to failure or not meeting the clauses decided before. Advantages of Strategic Alliance Each partner can concentrate on different stages of the supply Developing competences and learning form the partners Suitability and protection of resources is maintained Developing low cost models hence financial benefit. Types of strategic alliances Joint venture: In this type of alliance two or more firms create legally independent company to develop competitive advantage Equity Strategic Alliance: There is sharing of different percentages of the company. Non-equity Strategic Alliance: It is alliance on a contractual- relationship to share the unique resources. Global Strategic Alliances: It is formed between a company and foreign company. Achieving Strategic Alliance by any Organization: It is agreed that the cooperation and the trust in supply chain are quite important and develops the value but it very hard to maintain, sustain and develop till the last point. Therefore two views have been analysed to categorize into any supply chain relationship. Those views are as follows: Deterrence-based view: In this view a variety of formal contracts are formed amongst to ensure cooperation Process-based view: with this view the development of trust and cooperation is built over a long time with the series of interactions between the parties. In practical situation the contract established between parties and design of such contract is impossible to make where all contingency is accounted in future by all parties so the only way out here is to trust each other and have a long relationship relying on developed contract. Example: If there is a situation where supplier sign the initial contract containing the contingencies with the manufacturers and then those manufacturers turns out of not referring that contract again. So here hope remains to resolve such contingencies with the negotiation. Designing a relationship with Cooperation and Trust Main steps for this are: Assessing the value of the relationship Identifying operational roles and decision rights for each party Creating effective contracts Designing effective conflict resolution mechanism Assessing the value of the relationship First step always becomes the designing of mutual benefit that relationship provides. In most supply chain, member of partnership brings distinct skills needed to tp supply customer order. Example: A manufacturer produces the product which transported to retailer by passing it through various stages and retailer makes it appear to customer. Here next step is to identify the criteria used for evaluating the relationship as well as the contribution of the member. These criterions are to increase the total profits. Stages in supply chain alliances help managers to carry out productive decisions and it makes easy for producing correct decision by managerial level. Therefore leading in productivity of flow in the supply chains. Example: When suppliers work hard to reduce replenishment lead times, the supply chain benefits because of reduced safety inventories at manufactures and retailers. Suppliers are unlikely to put in the effort if the manufacturers and retailers are not willing to share the increase in profit with them. Thus, supply chain relationship is likely to be sustainable only if profits are increased with proper sharing In this step clarification of contribution of each member should be done accurate. For this flexible mechanisms should be designed to monitor the relationship periodically. Example: Chrysler negotiates a certain level of improvement per year with supplier. Identifying operational roles and decision rights for each party In identifying such things managers responsible of various members should know the interdependence between the members. A source of any conflict may ruin the level of trust and may also the level of dependency. There can also be the structure of sequential interdependence where dependency precedes on members. While in reciprocal interdependencies partners come together and exchange information and inputs in both direction. Example: Wal-Mart and PG are attempting to create reciprocal interdependence through collaborative forecasting and replenishment teams. Major example of operational roles is as follows: The relationship among Dell, Sony, and Airborne. Here dell takes order for computers it assembles and monitors that Sony Manufactures. Airborne picks up computers from Dell warehouse in Texas and monitors from the Sony warehouse in Mexico. It then Merges two and sends a combined order to customer. Creating effective contracts Handling and encouraging towards sudden contingencies arouse within alliance is difficult for managers without contracts. So contracts are most effective for governance when complete information is available and all future contingencies are can be accounted for. Contracts play only partial role over long time in maintaining effective partnership in supply chain. Example: Caterpillar and its Dealerships can terminate agreements without cause with 90 days notice. Designing effective conflict resolution mechanism As conflicts are bound to arise in relationships, unsatisfactory resolutions cause the partnership to worsen, whereas satisfactory resolutions strengthen the alliance. So a proper conflict mechanism should give the parties an opportunity to communicate and work through their differences, in the process building greater trust. It is important to be sensitive to the context of the partnership while designing the conflict-resolution mechanisms. Managing Supply Chain Relationship for Cooperation and Trust Effective management of relationship develops cooperation and trust while poorly managed relationship leads to loss in supply chain profits. Good alliance evolves and matures through following stages: Organisational SWOT analysis Core competence identification and focus Outsourcing and partnership need establishment Intent and expectation statement Requirement clarification Partner search and selection Partnership contract and negotiation Contract formulation Operationalization of emerging joint endeavour Monitoring and Performance evaluation Staffing and people issues resolution Continual relationship management Example: Relationship between Marks Spencer and manufacturer of kitchen product provides an excellent example of fair sharing of benefits. After sometime of the products introduction, the manufacturer realized that costs had been miscalculated and exceeded the price at which the product was being sold to Marks Spencer. Meanwhile, given its low retail price, customers found the product an outstanding value and made it a big hit. Strategic Alliances help to Supply Chain of the business There are many benefits of Strategic alliance but managing it is been a difficult task and with probability of forthcoming conflicts in such alliances and businesses. Finally significant part in such alliances is that it helps a lot in supply chain business. Which are discussed as follows? Collaboration For developing an effective collaborative relationship with the supply chain partner the one thing that will help the most to improve communication is ability to understand the value of the supply chain that partner needs to receive from the relationship. Example: Some procurement department might believe that its supply partner should cut their price so low that they no longer make a profit. This is simply crazy. If an effort to understand the total value of supply partner needs and help them to receive that total value package, they will perceive you as a great partner and communication will become easier. Information Sharing Difficult challenge to overcome in collaborating with suppliers and customers comes when sharing of information is to be made clearly. Where the challenge of integrating inter-company processes is to be made for execution. To improve resource utilisation among all supply-chain partners and to increase end-consumer satisfaction across the various enterprises is a new openness that will be guaranteed for all the cooperating players in alliance. The main challenge is to overcome divulge of profit secrets. Supply Chain Improvements Supply chain improvement areas available for strategic alliance relationships: Management of supply channel conflict On-time product delivery Prompt response to complaints Greater consistency in parts, supplies, semi-assembled, and completed products Detailed agreement as to handling of product problems and customer complaints Improved supply chain productivity Specific (quarterly, yearly, etc.) volume commitments Key contacts that are dedicated to your account Improved supplier loyalty Prompt response to quote requests and price problems Confidentiality of shared business strategy Example: Just-in-time inventory purchasing and supplying as exemplified by the famous relationship between Wal-Mart and Procter Gamble has continued to prove successful. Home Depot and Dell Computers have also built powerful alliances with their suppliers for cost saving just-in-time inventory in similar applications Supply chain strategic alliances can help logistics teams provide value Mainly seen that cost centres, logistic departments are most crucial for customer care and good working of supply chain operation. Example: Supply chain management issues are related with aspects as logistics, distribution, and transportation in the paper industry which can be changed to facilitate promising value for customers and end users. In todays businesses the logistics and its associated activities are an integral function of most business transactions. So Logistics service providers account for the local cross-town delivery of a product to a customer or the activities required to facilitate an important global shipment between companies located on different continents.

An Introduction Bogawantalawa Tea Marketing Essay

An Introduction Bogawantalawa Tea Marketing Essay We are one of the foremost tea exporters who manufacture a diversity of own label and private label products from the teas manufactured in own estates situated in the Golden Valley of Bogawantalawa. We control some of the premium High Grown and Low Grown Tea estates in the world manufacturing over 11 million kg per year. We present garden fresh teas at a cost efficient price and every consumer who works with us will have a exceptional occasion of dealing direct without going through middle men. In Sri Lanka Bogawantalawa is a tiny city in (Central province). It is situated at 1514 m elevation higher than sea level in the country. Located Bogawanthalawa is very well-known for its Tea estates among the country. a lot of key companies operate around the tow Majority of tea estates of the area is managed by a company called Bogawantalawa Tea Estates Ltd. Bogawantalawa Tea Estates is the largest Sri Lankan supplier. Theres a sense of mystique when talking about this valley. Known well over for 100 years, this mist enshrouded, mountain valley is known for its tea of outstanding purity and taste. Sought after by connoisseurs the world over, Bogawantalawa produce a unique blend of tea of unparalleled fragrance, flavor, aroma and sourced from this one single valley, it is meticulously handpicked, and comes to you fresh, from tea leaf to teacup. The Bogawantalawa Valley is a miracle of nature. On one side it is surrounded by one of the worlds most beautiful national parks and wilderness reserves, on the other side it is bordered by verdant mountains shrouded in mist. The ancient name of the Valley, Boghavanthalawa, literally means the plain of the gods. But it was not beauty alone that attracted the first Scottish planters to the Valley, way back in the year 1869. These first generation planters found that the extremely fertile soil and the high elevation were conducive to the production of high quality tea very high quality tea. High mountain winds and the abundant monsoonal rains induce a slower, more concentrated growth in the tea bushes. This in turn brings out a tea that is rich in its flowery bouquet and refreshing in its warm taste. 2.0 Mission Statement Bogawantalawa is a company of resourceful people who share a responsibility and commitment to attain excellence in managing the resource of the company by providing customers with high quality products. 2.1 Current market position In below chart we can identify who are the main competitors for Bogawantalawa Company and what is the current market situation of the company in Sri Lanka. High Price Low Price High Quality Low Quality Watawala Tea Cylonta Tea Lipton Tea Dilmah Tea Bogawantalawa Tea Competition Vs Price 2.2 Four Ps for Bogawantalawa Company Products Currently Bogawanthalawa Company has been mainly produced six major products. Such as Black tea, Green tea, White tea, Herbal tea, Single Estate tea, flavored tea. These products are successfully marketed in the local market and it has started to construct profits. So the company has taken a decision to enter in to a new market with their existing products. By looking at the above positioning chart we can identify Bogawanthalawa has a High quality product for medium price when compared in to the local competitors. Place The company is looking forward to move to India as their new market. So company has identified two main competitors from existing market such as TATA Tea and Hindustan Unilever Limited (HUL). Bogawantalawa Company has sold their product through their own outlets near to factory and also they have in to retail business also through supermarkets and retail shops. Price When comparing to other good brands and existing brands locally we can say that company have priced fairly for the customers. Because company have using high technology to produce the product for high quality. As an impact of using latest technology price has gone little bit up. It will be a advantage, when entering to new market to capture a potential customers company can go for a attractive pricing strategy. Promotion Tea is a product has to promote in different ways than other product. So we can use the media for give publicity first. And also we can use newspapers to give an idea what is this product and quality standards to gain customers trust. And also can have promotional campaigns in that outlets (buy two and get one free) to attract customers first into the brand. (Refer appendix 01 for more details page No 17) 2.3 SWOT analysis for Bogawantalawa Company Once the forces affecting rivalry have been recognized, the company will be in a position to identify its strengths, weakness to overcome threats and cash on the opportunities. Under the SWOT factors I have discussed about the key issues and the opportunities that company can use. (Refer appendix 01 for SWOT analysis for Bogawantalawa Company page No 17 18) 3.0 Market overview India and source of information Company has taken a decision to move in to a new market. Tea industry in India is old about 169 years. It inhabits a significant place and acting an extremely helpful part in the economy. So the company has chosen India as the potential market. Tea is an agro-based product and is subjected to vagary of nature. In the face of unfavorable agro climatic situation skilled in tea growing areas in numerous years, Indian Tea farm Industry is clever to maintain large growth in relative to quantity of Indian tea manufacture during the decade time. In India teas is a major beverage in the country. It also considered as the cheapest beverage among the beverages accessible in Indian market. The tea production  provides profitable straight employment to more workers mostly strained from the  backward and communally poor part of the community. It is also a considerable overseas replace earner and supply significant quantity of income to the country. In India tea plantations mainly situated in rural hills and diffident areas of North-eastern and Southern States. Kenya is fundamentally a CTC tea manufacturing country. While India is face to the competition from Indonesia and Sri Lanka with look upon to sell abroad of orthodox teas and from China with look upon to green tea export, it faces competition from other African countries and Kenya in exporting CTC teas. For India the foremost competitive countries in tea industry in the globe are Kenya, China, Sri Lanka, and Indonesia. Sri Lanka and Indonesia are producing largely orthod ox varieties of tea. China is the foremost producer of green tea to the market. By looking at the factors Bogawantalawa Company has decided to move in to Indian market. Appendix 02-(SWOT analysis of Tea industry in India and PEST Analysis for Indian Tea industry and source of information page No 19-22) 3.1 Special features of the Indian Tea Industry High cost due to high input cost. Low investment in Development Programme. Huge percentage old tea and Low Productivity. No main concern for Scientific Cost Management. Production dependent of agro-climatic conditions. Labour intensive. Product Life is for limited period. Same plant and same agro-practices give variations in quality in different regions. 4.0 Competitor analysis Looking at the Indian market we can identify two main competitors. Such as TATA Tea and Hindustan Unilever Limited. TATA Tea TATA Tea is the biggest perpendicularly integrated tea industry in the globe, from its  agricultural estate activity throughout to its packaging and marketing initiatives. Tata Tea Limited, also known as Tata-Tetley, is the worlds second largest producer and distributor of tea. It also involves in the farming and produce of instant tea and black tea, tea buying, and trade of tea in bulk or value added form. It offers tea mainly under the many brand names such as TATA Tea gold, TATA Tea premium, TATA Tea Agni, Tetley, Kanan Devan, and Chakra Gold. (Refer appendix 03 for SWOT analysis of TATA Tea and internal environment analysis page No 23 24) 4.1 Assumptions The company assumes to enter in to the biggest existing market in India. Because of the high quality company assume that can capture a market soon as they go to the market. Sri Lankan tea is the one of the best Tea in the world so Bogawantalawa Company is a part of it. Company is product is high quality so company assumes that their product is better than to Indian tea when comparing to the competitors. Also assume that company can capture working class of the country because mostly rich people in the country looking forward to have coffee than tea. And company assumes their pricing strategy is better than competitor. And also assume to take over a 10 to 20% market share within the five years time period. In India lot of people prefer tea so can assume demand for tea will remain as the same. 4.2 Objectives Increase the market share 15 to 20% within the five years time. Generate brand awareness within consumer target market and  business target market. Increase the quality with new technology and reduce the price than competitors. The corporation is focused on building value around its  brands to differentiate it from competitors. Improve the distribution through best known established dealers, retailers. Create a publicity operation to build brand consciousness and distinguish products superiority from competitors through emphasizing trade-sales advertising to support delivery approach. Build a long-lasting affiliation with the  buyer and is powerfully positioned in its exacting segment. To improve market share by 4% in the each year. Market share as % 1st year 2nd year 3rd year 4th year 5th year Total Market share Every year by 4% 4% 4% 4% 4% 4% 20% 5.0 Ansoffs Matrix for Bogawantalawa Tea Current Product New Product Current Market Market Penetration- Relationship marketing, industries cafeteria, retail stores, supermarkets. Product Development   Re branded, re packaged products, new flavors, and new varieties. New Market Market Development   Open outlets all over the country, New resellers, new delivery channel, online selling, make popular the brand and the logo. Diversification- Partnership activities, campaigns and knowledge exhibitions and workshops. 5.1 Marketing strategies For product development Pull strategy. Brand awareness. Heavy advertisements. To gain bargaining power of suppler. Pricing strategy Premium pricing strategy. Skim price in Order to gain the cream from the top of the demand curve. High price shall be changed, with a 30% increase as compared to the leading competitor. Product marketing strategies Massive campaigning using the concept of pull strategy. Allocation of advertisement budget at 5% A product focusing on the high class at a high price, thus a creating a niche market segment. Co branding through installation of finlays tea machine at different places in corporate sector or other business. Media campaigning regarding decaffeinated. Free samplings. Slowly but surely open outlets in other parts in the country. (Refer appendix 04 for more details on marketing strategies page No 25) 5.2 Target market Daily tea drinkers Offices (government and privet sector) Retail shops, resellers and supermarkets Restaurants, hotels and guesthouses Target market Portfolio Matrix for Bogawantalawa tea High High Business strengths Industry/ Market Attractiveness Low Low Hotels, Restaurants Daily tea drinkers Retail shops Supermarkets Offices 6.0 Porters Five Forces Industry rivalry à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Low switching costs. There are approximately700 tea companies in India hence there is intense rivalry amongst them. Market is dominated by a large number of unorganized players. Industry growth is slow. Bargaining Power of Buyers à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Not much product demarcation in terms of taste also low switching cost. There are a large numbers of buyers purchasing the manufactured goods. Buyers purchase a huge quantity of the industrys total production. The bargaining power of buyers is extremely high as the buyers have numerous options on hand. Bargaining power of suppliers à ¢Ã¢â‚¬  Ã¢â‚¬Å" [Low] There are substitute like coffee available. Suppliers product creates low switching cost. There are a large number of produces of tea in India. Threats of substitutes à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ [Moderate] Substitutes coffee, cold drinks, fresh juices Existing customers are loyal The existing products quality and performance may be better. Substitutes price may be lower. As there are so many players in the industry a price war is unavoidable. Threats of new entrants à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ [High] Encouraging government policies like food and beverages act. Large untapped rural markets for branded tea segment in rural India and Indian tea in global markets. 6.1 Porters Strategic Matrix Low cost High cost Narrow Broad Competitive Scope Source of competitive advantage Cost Leadership Differentiation Bogawantalawa Company Cost Focus Differentiation Focus Bogawantalawa Company chooses the Differentiation strategy because it involves creation company goods unlike from and more smart from competitors. Company do this depends on the accurate nature of tea industry and of the products and services themselves, but will naturally involve durability, also brand image, functionality, support and features that companys consumers value. To make a winner of a Differentiation strategy, companies require, Good research, development and innovation. The ability to deliver high-quality tea products. Effective sales and marketing, so that the market understands the benefits offered by the differentiated offerings. 7.0 Branding Strategy Make Your Global Brands Local Use Local Brands to Establish a Market Presence Grow Your Own Local Brands When Possible Recognize That Brands May Mean Something Completely Different Address the Liabilities of Global Brands Increasing customer loyalty Contribute to unproductive expenditures in operational areas that contradict what company brand stands for Company can modify ads, but the fundamentals of slogan, logo, and color need to basically look the same. Make small changes over time so that consumers wont get puzzled and lose the product. After all, if company change ad too much and consumers dont recognize it, then company just lost all of the good will, appreciation, and trust that company have built up with branding strategy over time.  If company does want to make huge changes all at once, then company wants to tell consumers about it. Company will need to momentarily increase advertising budget so that company can keep consumers educated, and not lose them. Company might consider a direct mail campaign, or television advertisements etc. company will want to change them regularly because if not it will get really bored with the branding strategy. Until the consumer is serious about making a purchase, they wont really pay close concentration to ads. Company will feel familiar to them because they have seen ads 100 times, but only when they are ready will they really read it. Same old boring advertisement will not bore customers. Do not change the overall look and feel of ads unless you dont get the sales as company expected. (Refer appendix 05 for Brand Positioning Matrix page No 26) 7.1 Positioning Statement A brands position refers to its place in the customers minds. Positioning creates a unique space for a brand, and succinctly articulates the position to the brands core target audience. The company wants to make customers mind if goes to make a tea, that time remember what the tea there is using. Bogawantalawa Company theme is quality tea for everyone they have target the audience who loves the tea can use Black tea and who willing to reduce the weight can use green tea.etc. 7.2 Product Strategy Product strategy based on the most current company and product vision. Product differentiation strategy when company and competing firms offer a product that fulfills the same need. In a product-differentiation strategy, company goal is to put distance between your product and competitors product. Essentially, competitor sells tea A, but you Sell tea B, in company strategy, company need to produce tea B so that tea lovers find Bogawantalawa tea to be superior to companies competitors. price-based product strategy, the goods is designed according to such things as cost-plus pricing that where company set the price of the product at the production cost plus a specific profit margin, value-based pricing that where the price is derived according to the products value in relation to competitors products, and target-return pricing that where you set a price in order to receive a certain profit return. Market share Market growth rate Low High Low High Product strategy Boston Matrix Star Question mark ? Cash Cow $ Dog By doing a market survey can find how products come to the BCG matrix. After looking at the matrix cash cow products and star products will be marketed. 7.3 Pricing strategy The point is here Bogawantalawa Tea Company cannot set a price that is too high because competitors will attract by potential profits and will follow by a lower price. After having taken all the important factors into consideration, there five price level fixing seem appropriate. (Refer appendix 06 for more details on pricing strategy page No 27) 7.4 Distribution strategy (Place) Tea will be distributed by these channels; supermarkets, independent food stores, convenience stores, multiple grocers, Bogawantalawa outlets and direct sales. (Refer appendix 07 for more details on distribution strategy and the action plan for five years page No 28) 7.5 Promotion strategies Promotional activities will convey that the clear massage of Bogawantalawa Tea is a healthy drink for daily tea drinkers, sporty and young and any generation who simply enjoy taking care of the body and the pure taste of a tea. There are some product promotional strategies such as TV advertisements, Radio, Magazines, outdoors, personal selling, public relations and publicity. (Refer appendix 08 for more details on promotional strategies page No 29) 8.0 Assumed budget and Risk management Risk management involves assessing and quantifying business risks, then taking measures to manage or reduce them. Its purpose is to generate ideas and promote good practice for those involved in the business of managing risk. All too often assessments of risk are crudely made and the consequences of getting things wrong can be serious, including lost opportunities, loss of business and loss of reputation. Administration the competitors in the market also will be an additional risk. This can be prevented by providing different and more quality products to the customers. Then the customers will not try to move towards the competitive companies in the market. And also Market Risk includes interest rate risk, foreign currency risk, and investment portfolio risk. Interest Rate Risk is the risk of financial loss from changes in market interest rates. As strategic risks we can say that, Governance Risk is the risk of having an inadequate structure or body to make effective decisions. Budget By having a budget companies can allocate the resources as they wanted. And also budget will help for the company to have an idea about potential expenses and fast expenses of the company. (Refer appendix 09 for assumed Budget page No 30) 9.0 Conclusion In this report included a five years marketing plan for Bogawantalawa Company. In this report, I have discussed about how Bogawantalawa Tea industry willing to move to new market in India and how to use suitable strategies and how to market the product in very competitive environment. For get to know about environment I have done a research on competitor SWOT, PEST analysis to get a better understanding about the environment. Also I have use some theoretical matrixes to get a clear idea how the markets moves and what are the products that we should market. And also I have discussed about pricing and better promotional strategies that company will find comfortable at last I have given some recommendations that would help the Bogawantalawa Company for potential achievement and capture market share in five years time. 10.0 Recommendations As recommendations for potential success we can suggest that Increase number of service outlets, In recent times there have been numerous tea and coffee shops bounce up in cities like Mumbai, Delhi, Bangalore etc Tea house shpul beset up in a similar fashion and premium quality teas should be served at these outlets. And also strategic alliance, Tie up with own range of five star hotels to supply premium quality tea also with lower end three star hotel and also local eateries. Tie-up with airlines, caterers etc to promote Bogawantalawa tea to the market. By tie up with these companies it will easy to build relationship with corporate customers and build a good customer relationship and also make popular the tea through them. And also own depots, To start own depots of Bogawantalawa Tea so that they can sell loose tea thus reducing cost of packing which will also reduce the Vat additional charges. Thus masses from lower income group would be effectively targeted. And also Launching of flavored teas bamboo cups in china bring it to India too. Launching of more flavors in India. And also Increase profit margins for retailers to achieve higher sales volume as they are the main influencing factors in lower income group people. And also providing a bundle pack like a small tea sachet free with 100 grams pack of  biscuits. 11.0 Reference Johnson, G, 2008. Exploring Corporate Strategy. 5th ed. Prentice Hall: Financial Times. Bohlander, Snell, 2007. Human Resource Management. 4th ed. USA: Thomson Higher Education. Jordan, Roass, 2006. Corporate Finance Fundamentals. 5th ed. Singapore: McGraw Hill. Global tea industry. 2011. Globa tea industry. [ONLINE] Available at: http://www.scribd.com/doc/28455965/Study-into-the-tea-industry-of-India. [Accessed 03 January 12]. India tea. 2011. India tea. [ONLINE] Available at: http://www1.american.edu/TED/indiatea.htm. [Accessed 04 January 12]. Four Ps for Bogawantalawa Company. 2011. Four Ps for Bogawantalawa Company. [ONLINE] Available at: http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=BOPL:SL. [Accessed 06 January 12]. Bogawantalawa Company. 2011. Bogawantalawa Company. [ONLINE] Available at: http://www.bplteas.com. [Accessed 06 January 12]. swot analysis india. 2011. swot analysis india. [ONLINE] Available at: http://www.indiadairy.com/ind_swot.html. [Accessed 07 January 12]. PESt analysis india. 2011. PESt analysis india. [ONLINE] Available at: http://www.scribd.com/doc/29980456/PESTLE-Analysis-of-India. [Accessed 09 January 12]. Competitor analysis . 2011. Competitor analysis . [ONLINE] Available at: http://tutor2u.net/business/strategy/competitor_analysis.htm. [Accessed 10 January 12]. Ansoffs Matrix . 2011. Ansoffs Matrix . [ONLINE] Available at: http://www.slideshare.net/sethaphat/starbucks-presentation-presentation. [Accessed 11 January 12]. BCG Matrix. 2011. BCG Matrix. [ONLINE] Available at: http://www.slideshare.net/prasadshahane/hul-final. [Accessed 11 January 12]. 12.0 Appendix 01 Current market position Promotion Insistent Marketing Strategy Bogawantalawa can take benefit of the encouraging force down on the health repayment on tea to enhance the sales of its ice tea product line. Foundation of its media releases and promotion campaigns Company can exercise current studies on the health repayment on tea. Improve Packaging The Bogawantalawa flavored Tea are available locally in two sizes, the 500g packet and 1Kg packet. Bogawantalawa can come up with additional wrapping sizes to make sure that customers will have additional choices and that Bogawantalawa flavored Tea will be simply and willingly accessible to customers. SWOT analysis for Bogawantalawa Company Strengths When we looking at the strengths of Bogawantalawa Company we can identify that company has a old industry record, long experience, new technical and man power skills, good research and development support, mostly they pick tea from their own estates so cost advantage, assets leverage, effective communication, innovations through experience in the company, loyal customers from long time because of the image of the company and the high quality, also market share leadership, strong management team, strong brand equity, every company should have financial sustainability so this will be great advantage for the Bogawantalawa company, strong supply chain, and having fair product price among the competitors. And also the quality control within the company is good. Company having a strong image in the local market, so it will be advantage when moving into new market. Weakness Basically min development investment, stagnant production, less effective cost management, declining exports are major weakness can see from the Bogawantalawa Company but there are some more such as diseconomies of scale, low R D, less online presence, less diversified, weak real-estate, the facility for the production of the tea have become obsolete. The growing stock is old and has lost productivity. Factory modernization is slow and there is an imbalance in the production ratio of orthodox. The productivity is low when comparing to the international players. Above mentions the main and weaknesses of the Bogawantalawa Company. Opportunities As opportunities we can see that quality and brand equity, export potential, big domestic market, financial institutional support, acquisitions, financial markets, emerging markets and expansion abroad, innovation, go through online selling and online marketing, takeovers, world demand is for black tea expected grow rate is 3.2% per year. The substantial part of demand coming from the developing counties, particularly middle east and CIS countries which has preference of orthodox tea. Also CIS counties willing to buy who providing good and quality product so this will be potential opportunity for the company. The future consumption potential in other markets is so high. Company produces a wide array of tea, from high quality light tea to strong dark tea. It can exploit this ability to expand the product line and diversify into related products. These are the major opportunities that company has identified. Threats Threats for the company such as open global competition, low cost in some countries (Kenya), uncertain price, cheaper technology, economic slowdown, external changes (governments, Tax and regulations, politics.etc), exchange rates fluctuations, maturing categories products, price wars and also product substitution such as soft drinks and coffee. Kenya has overtaken the Sri Lanka as the worlds largest exporter of tea, the technology development and product development is low when comparing to the competitors because of the cost factor. Stagnant infrastructure development may decrease the industrys ability to compete internationally. These are the main threats that Bogawantalawa Company has been facing on. Appendix 02 SWOT analysis of Tea industry in India Strengths We can see that main Strengths are such as Technical Manpower Skill- Due to a huge population base in India Technical and manpower Skill is available in plentiful. And also Demand for tea has been growing at some 2% per annum and should accelerate further. And good Research Support by tea growers has will help industry grow further. Weaknesses Major weaknesses are such as Supply from more efficient players like Kenya, China, Sri lanka. And also Labor intensive industry- The second generation labors is unwilling to join this industry therefore it could pretense a problem of skilled manpower in the near future. And also No efficient Cost Management system adopted by industries and other regulatory  bodies, and Declining Export of India over the years. Opportunities It will be benefit for the companies who exist for achieve future opportunities. The main opportunities are to come up with new flavors and formulation of the tea, tea houses to popularize the impression of tea in India, also Export Potential if India can increase its production capacity, and To make tea more acceptable and fashionable like coffee and Large untapped rural market for branded tea companies lile Hul and Tata Tea. These are the main opportunities can gather from the environment. Threats When we look at the environment of the India we can see that there are four main threats for the tea industry such as Low Cost in some countries like China, Sri Lanka and Kenya, Cost escalation on account of increase in the cost of production, Import of Tea from other countries and also global competition. PEST Analysis for Indian Tea industry Political factors Trade Agreements Employment laws Tax policy Trade restriction and Tariffs Political stability Environmental regulations Industry specific regulations Economic factors Demand for food and beverages Customers buying power Exchange rate and taxation Economic growth Foreign Investment Foreign Investment Interest Rate Raw material Availability Social factors Population growth rate Health Consciousness Social cultural changes Trend of Buyers Career attitude Consumer preference Change in life style and occupation Education Technological factors Advances in manufacturing IT developments Research and development activities Industrial

Motivation Profile Essay -- Business Employment Motivation

There are three individuals Ella, Marcelo, and Masoko who are trying to gain a promotion at their place of employment. Motivated employees are needed at all workplaces. Motivated employees help their companies and place of employment survive. Managers need to know what motivates their employees. Of all of the duties of an employer motivating employees arguably is the most complex. This is due, to the part of what motivates employees which changes constantly (Bowen& Radhakrishna, 1991).Each individual is motivated to gain a job promotion using three theories of motivation. The three theories of motivation are biological, psychosocial an interactionist theories of motivation. Motivation is a reason or set of reasons for engaging in a particular behavior. Ella’s motivational drive to gain a promotion is based on the biological theory of motivation. The biological theory of motivation that Ella is driven by is achievement motivation. She is trying to gain a promotion by incorporating biology. All people are born with innate tendencies that are programmed at birth; these innate tendencies are in our genes that we use for achievement. Ella will use her basic needs of survival to gain her job promotion. Ella is motivated based on the biological theory of motivation achievement motivation because Ella wants to achieve a job promotion. Ella will do whatever it takes. Ella will master all of the necessary skills that it takes to perform her job and outperform others (her colleagues). Ella will be as creative and as productive as she can be in her job performance. Performance is considered to be a function of ability and motivation. Ella’s ability to gain the promotion should depend on her ability, education, experience an d trainin... ... In closing, Motivation is the contributing factor to reaching a goal, getting something that you want, or fulfilling a need that you have. Motivation helps people do various things such as: gain a positive perspective, achieve goals, create the power of change, build self-esteem and capability, and motivation helps people manage their own development and help hers with theirs. Motivation is a skill that must be learned. References Buford, J. A., Jr., Bedeian, A. G., & Lindner, J. R. (1995). Management in Extension (3rd ed.). Columbus, Ohio: Ohio State University Extension. Maslow, A. H. (1943). A theory of human motivation. Psychological Review, July 1943. 370-396. Skinner, B. F. (1953). Science and Human Behavior. New York: Free Press. Tolman, C. W. (1991). Theoretical indeterminacy, pluralism and the conceptual concrete. Theory & Psychology, 1, 147-162.

The Economics of the South and the Civil War Essay -- U.S. History

Introduction Most people believe the Civil War was fought only over slavery and for abolition. Because of the speech Abraham Lincoln gave â€Å"The emancipation Proclamation,† it looks like the Civil War was a war about the morals of the nation. A war could not be stopped from happening once the Compromise of 1850 happened. The South was frantic to keep slavery going. Their whole economy was bases around the economics of slavery. The North did not realize that there was more than freeing the slaves to do with the war. The economics of the south was free labor caused by slavery. The black slave was a God sent for the Southern states in that it allowed them to make a great profit off their crops. William Freehling said, â€Å"Posterity thinks of slavery as the South’s leading economic interest† (239). The Northern states were against slavery but they did not realize what it would do to the South when slavery is abolished. â€Å"The Southern economy, however, was buil t on the labor of the African-American slave, who were oppressed into providing cheap labor.† (History Central, web) This paper will allow us to look at the complete economics side of slavery and what effect it would have on them. History of Slaveries start in the South The Dutch West India Company was commissioned â€Å"to supply the colonist with as many Blacks as they conveniently can.† (Morison 75) When the South started to be developed in 1625 when The Virginian Company said, â€Å"Any Englishmen who agrees to take out at least 250 people at his own expense was allowed to choose †¦ 1250 acres or more† (Morison 54) This is how the Plymouth Colony was started. These men were not blue-collar workers, for they had money and position. They did not want to work with their... ...nd the North blockaded the Southern ports the south was doomed. They needed money to live and pay for the war and without being able to export their only cash crop they could not keep going. Their whole economy was about slavery and the great economics it creates for the owners, and for the Southern States. Works Cited Allen, J. Michael Allen & James B. World History from 1500. New York: Harper Collins Publishers, 1993, Print. Freehling, William W. The Road to Disunion, Volumn II. Vol. II. New York: Oxford university Press, 2007, print. History Central. "Economics of the Civil war." 2008. History Central. Web 23 April 2011. Morison, Samuel Eliot. The Oxford History of the American People. New York: Oxford University Press, 1965, print. Readers Digest. The Story of America. New York: Readers Digest Assoc., 1975, Print.

Essay --

â€Å"As of 2012, approximately 400,000 people in the United States have been diagnosed with MS, with 10,000 new cases being diagnosed each year. Worldwide, MS affects between 1.5 and 2.5 million people.† (Davidson, Fallon, Slomski & Cataldo, 2013, p. 2228). With statistics like this many people have encountered individuals with Multiple Sclerosis (MS). The purpose of this report is to describe in detail this disease and how MRI is the modality of choice to diagnose. The Disease MS is an autoimmune disease. This means that the body’s immune system attacks normal tissue. Immune cells attack and obliterate the myelin sheath that surrounds neurons found in the brain and spinal cord. Myelin is an important component of neurons because it acts as an insulator. Myelin sheaths help electric signals travel efficiently from the brain to areas of the body, and â€Å"speeds transmission and prevents electrical activity in one cell from short-circuiting to another cell† (Davidson et al., 2013, p. 2228). MS attacks these myelin sheaths and disrupts the efficiency of that signal. It can be compared to a radio transmission. When myelin is working properly, one can hear a clear broadcast. However, when myelin is attacked and destroyed the transmission is no longer clear. It is jarbbled, hence, it alters and disrupts the message. When myelin is destroyed it turns into scar tissue called a plaque. This plaque will appear as â€Å"small round areas o f gray neurons without the white myelin covering† (Davidson et al., 2013, p. 2228). Causes There is no known reason to explain why the body starts attacking its own myelin sheaths. Though there has been much research, researchers have not been able to pinpoint a trigger. However, through this resear... ...em, because cortical bone does not produce a signal in MRI. This area is often obscured on CT because of the beam hardening artifact. The use of gadolinium better differentiates and increases sensitivity in detecting lesions. Diffusion-weighted imaging also gives MRI the ability to determine the age of lesions or differentiate acute from chronic ischemic changes (Pierce & Dubose, 2012). In conclusion, MS is a disease affecting many individuals. It can shorten the individual’s lifespan, but many treatment options are available to help cope with the symptoms. MRI is an evolving modality as it was just introduced in the 1990s and many advances have been made in the past couple of years. MRI is more sensitive than CT in detecting changes in the white matter of the brain. That is why MRI is the modality of choice to help diagnose a case of Multiple Sclerosis.

Whale Shark Policy

The rapid growth of commercial value of sharks since in the late period of 1970s was attributed to the increasing market demand not only for shark meat but also for their cartilages and fins (Christiansen, 2006). Although, the preliminary Fishery Management Plan, FMP, for Atlantic Billfish and Sharks was published by the Secretary of Commerce in 1978, the implementation of its provisions was hardly realized (Christiansen, 2006). Thus, shark fishing has prevailed in the market for a long period of time. In fact, commercial, illegal and even recreational fishing of sharks in the Atlantic coastal zones is commonly observed in the Caribbean Sea, Gulf of Mexico and the coastal regions of the New England (Christiansen, 2006). It is not surprising then that Rhincodon typus species were classified as threatened shark species by the Convention on the International Trade in Wild Species of Flora and Fauna, the United Nations Convention on the Law of the Sea, and the Convention on Migratory Species. In response to high market demands amidst the low fecundity and late maturity of sharks, the five councils on Atlantic Fishery Management urged the Secretary of Commerce to establish FMP for sharks in 1989 (Christiansen, 2006). As a result, the formulated FMP called for the establishment of FMU or fishery management unit for 39 shark species including Rhincodon typus or whale shark. For regulation and assessment, FMU was divided into groups for pelagic sharks, LCS or Large Coastal Sharks, and Small Coastal Sharks or SCS. During that time, the National Marine Fisheries Service, NMFS, classified LCS as overfished while SCS and pelagic sharks were described as fully fished (Christiansen, 2006). Hence, quotas on both recreational and commercial shark fishing were implemented by the National Marine Fisheries Service, NMFS. In 1999, a new FMP was established to cover Atlantic Tunas and Swordfish in control and regulation. However, based on the study on SCS and LCS populations in 2002, the previous FMP measures failed to alleviate the deteriorating condition of Atlantic coastal sharks (Christiansen, 2006). In relation to this, the 1999 FMP provisions were amended by NMFS in 2003 which covered re-aggregation of LCS stocks, recreational bag limit adjustment, LCS timeframe revision, fishing quota implementation based on MSY or maximum sustainable yield, gear restriction establishment, elimination of the allowable minimum size, updates on the EFH or essential fish habitat, regional quota establishment, setting of area or time for closure off the coast in North Carolina territory, implementation of commercial fishing in trimester seasons, identification of criteria for endangered shark species classification, and establishment of VMS or vessel monitoring system for both recreational and commercial fishing vessels. Consequently, in 2004, the MSY-based annual landing quotas, 1,017 metric tonne and 454 metric tonne dressed weight were implemented respectively for LCS and SCS (Christiansen, 2006). Nevertheless, since areas of migration, pupping and mating of the Atlantic sharks encompass the territorial regions of various states, the Atlantic States Marine Fisheries Commission or ASMFC proposed an interstate FMP for an efficient management including control and monitoring of coastal shark fishing along the Atlantic coast which included the whale shark or Rhincodon typus shark species (Christiansen, 2006). The Pacific Shark Fishery States’ Regulations Based on the statistics of the NMFS, in the year range of 1991-1998, the shark killings in the Western and Central Pacific had increased by more than 2500% from 2,289 to 60,857 cases (Spiegel, n. d. ). At present, longline fishermen caught about 150,000 sharks annually of which 568 million pounds were taken from the Pacific coastal zones (Spiegel, n. d. ). Thus, in December 2000, the United States Congress enacted a nationwide ban against shark market. As well, the NMFS and the Department of Commerce failure to abolish illegal shark fishing, Californian representative, in September 1999, proposed the Pacific Resolution to ban shark killings in all federal states of the United States (Spiegel, n. d. ). In November of the same year, the resolution was approved by both congress and the senate. In line with this, the Hawaii Senate passed Bill 1947 on March 17, 2000 to control the shark fin trade in the market (Spiegel, n. d. ). In addition, the Magnuson Act was amended on January 27, 2000 through House Resolution 3535 to completely ban shark finning (Spiegel, n. d. ). Nonetheless, in December of the same year, to further amend the Magnuson Act and to absolutely ban shark finning in all federal states, the congress acted out House Resolution 5461 (Spiegel, n. d. ). This resolution has opened the doors for the development of multilateral or bilateral agreements for the global campaign against shark killings. Similarly, shark fishing regulations were also enacted in several countries like Australia, Honduras, South Africa, Nanimbia, Thailand, Philippines, Maldives, and Israel (Spiegel, n. d. ). Whale Shark Regulations in other Countries Whale shark was classified as vulnerable shark species of the Minister for the Environment and heritage of Australia under the 2001 Environment protection and Biodiversity Conservation Act or EPBC Act (Department of the Environment and Heritage, 2004). The decline of the whale shark population on Australian coasts was attributed to the unceasing shark hunting in the critical coastal zones in other countries like in India, Taiwan, and in the Philippines. Thus, whale sharks have been legally protected by the 1950 Wildlife Conservation Act, the 1975 Great BARRIERS Reef Marine Park Act, the 1984 Conservation and land Management Act, the 1994 Fish Resources Management Act, and the 1996 Fisheries Regulation (Department of the Environment and Heritage, 2004). Meanwhile, in India, the national policies on fisheries are employed on the management of shark fishing (Hanfee, 1999). As such, policies specific for shark fisheries have not yet formulated by the Indian government. Generally, in consultation with fish vessel managers and company administrators, the Indian Department of Fisheries regulates and takes control of shark fishing in the country’s coastal regions (Hanfee, 1999). Despite the issues of inaccurate reporting on the management of whale shark fishing, other Asian countries like Thailand and Philippines have their respective legal policies to protect whale shark species.

Colloids Versus Crystalloids Fluid Resuscitation Health And Social Care Essay

nomadic resuscitation is one of the cardinal basiss for the direction of critically sick ache-sufferings to cut down the deathrate ( Schierhout and Roberts, 1998 ) . The fluids for resuscitation are chiefly categorized as either colloids or crystalloids. Owing to the soaring cost related with the colloids much(prenominal) as tweed, hydroxyethyl amylum, modified gelatine, dextran etc. , the effectivity and modify endurance associated of their habitude for unstable resuscitation is fluent controversial ( Perel et al, 2007 ) . It was shown that the usage of colloids was instead associated with higher(prenominal) death rate rate rate when used in tolerants with traumatic encephalon bear ( Myburgh et al, 2007 ) . Against this telescope of high cost and increased mortality in some represents, their usage has lead really limited.Justification of the Topic The break down of fluid for resuscitation fluid used has a spacious touch on twain patient endurance and related c osts. Therefore, in that consider is a demand to place a cost-efficient fluid with improved patient endurance in assorted critically sick patients.The purpose of the assignment is to canvass the available literature on canvas between colloids and crystalloids as unstable resuscitations in critically sick patients and to measure its impact on clinical archetype and the effect on short term and long term result for the patient in different clinical scenes. This forget be done through critical abridgment of the available understanding on the usage of these fluids.Search Scheme The hunt for articles ordain affect electronic databases viz. PubMed, Medline, OVID, Cochran database and Google bookman. plainly randomised controlled runnels carried out between 2000 to 2010 ordain be included in the literature reappraisal. The mention lists for all selected surveies leave in like manner be explored to happen any to a greater extent relevant tests and reappraisals.Keywords Collo id, Crystalloid, Fluid resuscitations, dextran 70, hydroxyethyl starches, modified gelatins, egg white or plasma protein fraction. Search will be limited to adult topics and side of meat linguistic communication.The literature will be critiqued utilizing the tool Critical Appraisal Skills computer program ( CASP ) and the strength of grounds will be considered based on CEBM hierarchy of grounds. literary productions Reappraisal Fluid Resuscitation egg white is Associated with great Mortality thanSaline solution aft(prenominal)ward Traumatic Brain InjuryLiterature ReviewThe Saline versus Albumin Fluid Evaluation ( natural rubber ) reputation Research workers I carried out double-blinded, randomized, controlled test to compare the consequence of fluid resuscitation with white or saline solution solution on mortality order in a universe of discourse of critically sick patients. This was done in ICU social units of 16 infirmaries in Australia and cutting Zealand between No vember 2001 and June 2003 Intervention patients divided to devil mathematical conclaves one received 4 % tweed and 2nd received normal saline for all unstable resuscitation. They were observed process decease, discharge or 28 yearss after randomization.The stick with rear no important difference in mortality rank between the devil groups. To far strain the travel along, the research workers carried out a hero analysis i.e. a blinded, follow-up position of 515 patients with TBI ( Traumatic encephalon hurt ) from the SAFE postdate databaseaa randomized either to a saline group ( 260 ) or to an albumen group ( 255 ) .Main intent was to measure mortality rates and functional neurological results in the albumen and saline groups at 24 months after randomisation. At 24 months after randomisation, 71 out of 214 albumens group patients had died ( 33.2 % ) vs. 42 out of 206 saline group patients.As respect to the neurological results at 24 months found in the albumen group ( 96 out of 203 47.3 % ) vs. the saline group ( one hundred twenty out of 198 60.6 % comparative hazard of 0.78 P=0.007 and a 95 % CI of 0.65aa 0.94 ) .The strengths of this gaze ( SAFE ) included transporting out this survey as a RCT which enabled the research workers to ca-ca a comparing between the two groups with High-level conformity with over 97 % of patients acquiring their allocated fluid, limited concurrent intercessions, and a web-based direction system. It was a blinded survey which minimizes any allotment prejudice. This determination was consonant with consequence of systemic reappraisal and bank line sing colloids vs. crystalloids for unstable resuscitation in critically sick patients which was triggered by a big meta-analysis ( by Cochrane Injuries Group Albumin Reviewers ) that suggested colloids to be associated with higher mortality rates,The failings are the patient population is significantly smaller for champion analysis. Furthermore, this included re trospectively collected post-hoc informations and the initiative of increased intracranial force per unit area within the albumen group might be a confounder. The mortality rates were indistinguishable to the old epidemiologic surveies on patients with traumatic encephalon hurt and may be merely a coinciding determination.Finally, why the mortality rates should be so affected is unclear and it was beyond the range of the survey.Decision This is a well-designed survey supplying fitting grounds about the high quality of saline fluid resuscitation over albumen in patients with TBI, nevertheless surely no adequate grounds to back up that this the instance in other patient groups in the critical attention unit.As mentioned above this survey was non designed ab initio to look at this subgroup and the population is comparatively little but the consequence is surely deserving farther research. The other inquiries as why ovalbumin fluid does ensue in such inauspicious consequence and wh ether the different group of patient will act and reply in same manner will originate farther argument and handling non merely in Clinical pattern but besides on academic base. Harmonizing to CEBM hierarchy of grounds will be Level 2.SubheadingsColloids and crystalloids does it count to the Kidney?

Body soul destinction Essay

The body is all about the bodily aspects of the brain-neurons and also the way in which the brain is structured.Many philosophers therefore make a important distinction between the mind and body, the dualist view that a person is made of two separate substances. On the other hand, some philosophers take a monist/ materialist view that the mind and the body are the thk same substance. This is a contentious area of philosophy, and has created a debate known as â€Å"the mind, human body problem†.Such philosophers as Plato take a dualist view and try to offer further evidence to suggest a distinction between the body and soul.It is located in space and time.Plato used evidence such as the â€Å"world of the forms†. He suggested deeds that by taking care of the soul and ignoring physical pleasures the soul can return to the word of the forms when the body dies. The evidence of Plato’s theory can be seen everyday.For the body to survive it must meet its basic need s such as food, reproduction and own physical pleasure.

He thought that soul and the body were two unique materials.’ According to Aquinas, the soul operates independently of the body. Aquinas believed the only things that are divisible into parts decay. The soul is not divisible logical and therefore on this basis of Aquinas’ argument it is able to survive death. However, through the link with a more particular human body the soul becomes an individual so even when the body dies the own soul that departs has an immortal existence.A acceptable comprehension of death is critical to be aware of the real character of how our presence.This supports the dualist view as firstly, it proves that the soul is immortal and lives on after death, and secondly that the soul is separate from the body as the man who claims to be Jesus appears to be unrecognisable implying he has a different physical appearance. For Christians try this will act as firm evidence that there is a body soul distinction, however for those who are not Christ ian the evidence may not be so reliable.Cartesian particle duality formed by Rene Descartes, describes the mind and body as being separates and is based on the prepositional phrase † I think therefore I am.† Descartes explained that feelings and sensations cannot be located physically.

This economic theory is extremely vague however.Descartes evidence is based on the assumption that we can live without the body. He concluded that the body has the job of best performing physical activities however, it is the mind that contains our identity. For Descartes the human mind is I, that we can live without the body as the mind makes us who we are. Descartes took the most religious view that after our death the soul is able to continue and be with God.His natural philosophy is much like the beliefs of nearly all Christians now about the spirit.Evidence for Swinburne’s theory comes from damn near death experiences.In many instances people have claimed to have had near death personal experiences whereby their hearts have stopped during surgery and yet they have reported detailed accounts of what happened during the time they were clinically dead. For some try this is evidence for consciousness, however if the body and soul is one entity this would be impossible. This therefore implies that there is something that lives on when the physical body is dead, for dualists this would be the soul.

Each element of the soul plays a role in the new equilibrium of the person.Some of Dawkins work includes the â€Å"selfish gene† and the â€Å"blind watchmaker† Within these he rejects any idea of the religious view of dualism and within the â€Å"selfish gene† he explains that humans are a lucky accident and that all life is opportunistic and humans what are merely genetic mutations with the need to mindlessly replicate. Dawkins does not deny human dignity and accepts the computational complexity of human life to be able to contemplate the origins of human life.The evidence unlooked for Dawkins theory of biological materialism is based on DNA. Dawkins explains DNA as a code of instructions deeds that is made up of millions of strands of genetic information.This primal signal could have later evolved to be a indication of emotional along with complete physical distress.He stated that humans are one composite being, one substance. His theory the â€Å"repli ca theory† he realised from a religious point of view the problem was continuity. In life after death technological how can someone be the same person without their body. Therefore Hick suggests that there curfew must be some kind of replica.

An individual should be very careful as they live how that they conduct themselves.Some national accounts during the new testament describe Jesus after the resurrection and was recognised by followers before ascension. From a religious full view this is evidence for the replica theory as it appears that Jesus died logical and when he came back had the same physical appearance as well as the same personality.Identity theory puts forward a materialist view of the soul. Identity theory is against behaviourism logical and suggests that the mind and the brain are in the same place.Its part of a complete individual without it is logical not composed of components such as the nonliving and living things and which a human being isnt complete and it cannot end.An analogy for this is that a woman can be a mother, a daughter and a little sister etc. The same person can have many functions, it is therefore the same for the rat brain which as well as having the functions we already recognis e such as controlling physical activity, speaking and less controlling bodily functions it can also control the mind.Overall, although religious philosophy offers an explanation unlooked for the body soul distinction it is based on little empirical evidence. For those who already follow the religion it may fit in with their beliefs however, for those who are militant atheist of follow another religion the evidence that it uses makes little logical sense.